Case Study

Context

Part of Government was interested in understanding how people could be encouraged to adopt new behaviours – through various incentives or campaigns; and what technology and applications were available that could help.

Assignment

Alpine was tasked with building a Business Case for a two-year Pilot Programme that would evaluate various options, including mobile devices, applications and incentive providers, as well as PR campaigns and links with 3rd-parties.

Outcome

Alpine produced a comprehensive Business Case that analysed several options and recommended a way ahead. As a result, Alpine managed setting-up the team that would carry out the procurement for the application and incentivise providers, as well as established the project, along with its first two pilot launch areas.

Contact Alpine on tel: 0203 925 4074, or email: info@alpine.eu.com